FDC is now in Action!
Over the past 9 years of talent scouting via this prestigious competition, FDC is now taking a bold step ahead in conjunction with the expansion of MIFF in 2018. A group of young designer committee consist of previous FDC finalists is going to work with participating manufacturers to present the highest standard product design and product presentation under the lead of Philip Yap.
FDC in Action is a programme committed to provide a cross platform to designers to expertise from strategy planning, product positioning, furniture styling, technical engineering, to marketing and promotions.
In 2021, the FDC in Action programme has evolved into another stage that focuses on furniture design strategies and brand solutions. The programme includes development of a new furniture collection for participating MIFF 2021 exhibitors and also market repositioning, providing marketing solutions and the display of a new series in MIFF 2021.
The new furniture series will be showcased at the specially-curated gallery "Millennials @ Design" (MAD) – FDC in Action at Malaysia International Trade and Exhibition Centre (MITEC).