MIFF Furniverse :: Malaysian International Furniture Fair 2021

MIFF Furniverse

Connecting Global Furniture Markets with Real-Time Trade Opportunities

Just like physical trade exhibition except that you can visit from wherever you’re in this world. MIFF Furniverse, latest digital event experience by MIFF, is an online virtual exhibition to connect global furniture markets with real-time trade opportunities.

With the aim of encouraging businesses to thrive in these challenging times, MIFF Furniverse is a platform for furniture professionals to do real business, build networks and connect trade buyers with trusted suppliers.

It’s a world of opportunities for the global furniture market right now! Sourcing furniture has never been so easy; now just at your fingertips.

Take your business beyond the horizon with MIFF Furniverse.

The first edition of MIFF Furniverse in 2020 consisted of three live market events targeted at three different regions: Asia Pacific (11–13 Aug), North & South America (18–20 Aug) and Europe, Middle East and Africa (26–28 Aug).

The virtual exhibition has generated a total of 2,468 business leads, attracted 922 total visits of buyers from 84 countries & regions to connect real-time with our exhibitors to fulfil furniture sourcing needs in this trying period. Buyers from the United States are on top of the list, which proves an ongoing strong demand for Malaysian-made furniture from US-based buyers. The platform made it possible to widen geographic reach as it has attracted new buyers who haven't been to MIFF (30% of trade buyers).

Furniture importers, wholesalers and retailers were the main buying groups (>70%) who actively sourced furniture products on the MIFF Furniverse platform. Home furniture including bedroom (71%), living room (70%), dining room (68%) and upholstery/sofa (54%) furniture are the most sought-after products; followed by office (47%), outdoor (40%), kitchen (36%) and childrens' (33%) furniture.

A total of 70 exhibitors participated in showcasing their products at MIFF Furniverse 2020.