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MIFF Furniverse
Connecting Global Furniture Markets with Real-Time Trade Opportunities
MIFF Furniverse returns in 2021 and its 2nd edition will take place from 8-12 March 2021 to offer an online sourcing alternative to global furniture buyers.
Just like physical trade exhibition except that you can visit from wherever you’re in this world. MIFF Furniverse, latest digital event experience by MIFF, is an online virtual exhibition to connect global furniture markets with real-time trade opportunities.
With the aim of encouraging businesses to thrive in these challenging times, MIFF Furniverse is a platform for furniture professionals to do real business, build networks and connect trade buyers with trusted suppliers.
It’s a world of opportunities for the global furniture market right now! Sourcing furniture has never been so easy; now just at your fingertips.
Take your business beyond the horizon with MIFF Furniverse.
Features available at MIFF Furniverse:
Explore more digital opportunities with MIFF
Official Sponsors
MIFF Creative Business Webinar Series
Take a break and spare some time to attend the MIFF Creative Business Webinar series moderated by Dr. Eric Leong during MIFF Furniverse 2021. This is a great opportunity to interact with our speakers and grow your knowledge of best practices that are pertinent to your brand.
Mark your calendar and get ready to be inspired.
Meet our Moderator
Dr Eric Leong
Chief Judge of MIFF FDC 2021
Assistant Professor & Dean of Art & Design Faculty
New Era University College, Malaysia
Dr Eric Leong is a celebrity design guru for 30 years, he is also known as DREL. A popular home makeover series and lifestyle shows aired on Malaysian television and radio has left him with the crown as “King of Design”.
Webinar Schedule
How a day-to-day problem led to the designer solution and then turns into a business opportunity, this process involves not only design thinking but also business thinking. Let’s listen to Ms Jo Ten, COO of Stream Empire Holdings on their story of diversifying their business as Malaysia’s leading sport and leisure brands distributor into furniture line.
Speaker
Jo Ten, COO, Stream Empire Holdings
Jo Ten has been a thoroughbred with Stream since her days as a management trainee. She has moved up the management ranks and was pivotal in leading Stream towards its Southeast Asian expansion including the JD Sports venture. She now sits in the role of chief operating officer of Stream.
In this series, Dr Eric Leong will talk to invited exhibitors from MIFF Furniverse to find out more of their brands, and business story - how they explore business opportunity in the new normal.
Speakers:
Home Best Enterprise Corp Sdn Bhd
Oasis Furniture Industries Sdn Bhd
Reliable Trend Sdn Bhd
MIFF Furniverse 2020 Post-Show Report
The first edition of MIFF Furniverse in 2020 consisted of three live market events targeted at three different regions: Asia Pacific (11–13 Aug), North & South America (18–20 Aug) and Europe, Middle East and Africa (26–28 Aug).
The virtual exhibition has generated a total of 2,468 business leads, attracted 922 total visits of buyers from 84 countries & regions to connect real-time with our exhibitors to fulfil furniture sourcing needs in this trying period. Buyers from the United States are on top of the list, which proves an ongoing strong demand for Malaysian-made furniture from US-based buyers. The platform made it possible to widen geographic reach as it has attracted new buyers who haven't been to MIFF (30% of trade buyers).
Furniture importers, wholesalers and retailers were the main buying groups (>70%) who actively sourced furniture products on the MIFF Furniverse platform. Home furniture including bedroom (71%), living room (70%), dining room (68%) and upholstery/sofa (54%) furniture are the most sought-after products; followed by office (47%), outdoor (40%), kitchen (36%) and childrens' (33%) furniture.
A total of 70 exhibitors participated in showcasing their products at MIFF Furniverse 2020.